Food and beverage management Case Study Example | Topics and Well Written Essays - 1000 words

Food and beverage management - Case Study Example The restaurant is also renowned for its Franconian food, which is presented with the Franconian dialect. Dishes such as organic beef in buttermilk or sausages with kraut, among others, tend to entice and retain customers. This provides a unique and unforgettable experience to those experiencing it. ‘s Baggers also capitalize on their marketing strategies, which is often with the help of customers. They tend to do advertising through the word of mouth, and recommendations to the outside market, thus attracting more potential customers. This is evident from the distribution of 1500 loyalty cards or friends’ cards within the first four and a half months of the restaurant operations (Broom, 234). Perform a SWOT analysis of ‘s baggers restaurant technology. Strengths Use of technology and innovation in its operations is a major strength. This has led to efficiency in delivery of dishes and beverages to the customers. Such aspect as queues, has been eliminated. Dishes ar e easily identified through colour codes that correspond to each and every customer. This translates to good service, and customer satisfaction. Market penetration is also a major strength of the restaurant. Through recommendations and feedback from customers, the restaurant can be able to determine the level of satisfaction from their clients. Customers act as a major advertising element in terms of marketing. Word to word promotions, as well as loyalty cards, has proven to be effective, as this can be seen with the distribution of 1500 loyalty cards or friends’ cards within the first four and a half months of the restaurant operations. This has led to increased sales and returns (Genna 218). Image branding of the restaurant is also another vital strength. Being the first and only fully automated restaurant in the world, it attracts more customers, who tend to seek a different experience from the norm. This has led to the raising of requests and inquiries of creating franchi ses in Germany, Europe, Canada, Australia and even Korea. This will translate to more sales, and a larger market for the restaurant.License and patent rights are also a major strength of the restaurant. With full rights to this patent and licenses, the restaurant can be able to regulate and influence competition from other dominant food chains, as well as upcoming ones. This means more market and an even greater influence in customer loyalty (Mages 291). Weakness Technology can be considered as a weakness due to its dynamic nature. The Electronic Point of Sale software might change and become obsolete with time, and this means lower productivity, and inefficient delivery. Overall customer satisfaction will diminish, and customer loyalty will decrease. Customers may also find it hard interacting with the computer interface of these systems. Waiters will have a burden in ensuring that all customer needs are met, and this might be overwhelming considering they have other tasks to perfo rm. This may also discourage customers who prefer a more popular way of service delivery, in this case interaction with waiters (Steinhoff 389). Threats Technology can also be considered as a threat. Due to its dynamic nature, technology tends to become outdated and obsolete in a rather fast way. This might prove to be expensive in terms of upgrades and